LATEST NEWS

Here you will find the latest news from First Line Ltd. You can stay up to date by subscribing to our newsletter, following us on social media or by checking back here on a regular basis to see what’s new.
First Line Ltd. scoops prestigious IAAF award

First Line Ltd. scoops prestigious IAAF award

By Jenni Wirtz | December 6, 2021


First Line Ltd. has been recognised at this year’s Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, receiving the prestigious runner up ...

READ MORE

HEAD OFFICE CHRISTMAS OPENING TIMES 2021

HEAD OFFICE CHRISTMAS OPENING TIMES 2021

By Jenni Wirtz | December 3, 2021


With Christmas just around the corner, please download a copy of our Head Office opening and delivery times, as we will be closed for a few days over Christmas and want to make ...

READ MORE

2022 WALL PLANNERS NOW AVAILABLE

2022 WALL PLANNERS NOW AVAILABLE

By Jenni Wirtz | November 8, 2021


Wall planners are free, and can be claimed easily online First Line Ltd. has once again launched its popular wall planners for the new year, with the 2022 edition now ...

READ MORE

First Line Ltd. offers advice on common challenges with replacing lower suspension arms

First Line Ltd. offers advice on common challenges with replacing lower suspension arms

By Jenni Wirtz | October 27, 2021


First Line Ltd. has issued best practice advice on the common challenge of replacing the lower suspension arms on the Land Rover Discovery III/IV or ...

READ MORE

First Line Ltd. unveils new-to-range highlights

First Line Ltd. unveils new-to-range highlights

By Jenni Wirtz | October 25, 2021


In the past two months, global automotive aftermarket supplier, First Line Ltd., has introduced an additional 60 references to its popular First Line and Borg & Beck product ...

READ MORE

First Line Ltd. embraces the digital age

First Line Ltd. embraces the digital age

By Jenni Wirtz | October 12, 2021


First Line Ltd. has expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it continues to grow its ...

READ MORE

First Line Ltd. unveils new-to-range highlights

First Line Ltd. unveils new-to-range highlights

By Jenni Wirtz | September 22, 2021


Automotive aftermarket supplier, First Line Ltd., has introduced 44 new references to its popular product ranges, bringing relevant parts to market fast, for the ever-growing ...

READ MORE

Timing Belt Kits with Water Pumps from First Line Ltd.

Timing Belt Kits with Water Pumps from First Line Ltd.

By Jenni Wirtz | September 14, 2021


When replacing a timing belt that drives the water pump, it is common practice to replace the water pump at the same time, which is why automotive aftermarket supplier, First Line ...

READ MORE

The Best in Braking

The Best in Braking

By Jenni Wirtz | September 10, 2021


To ensure that factors are providing technicians with premium quality braking components, they need to sell a brand they trust and that their customers can depend on. First Line ...

READ MORE

New references added to First Line Ltd’s popular product ranges

New references added to First Line Ltd’s popular product ranges

By Jenni Wirtz | August 16, 2021


Automotive aftermarket supplier, First Line Ltd, has introduced 40 new-to-range products across its Steering and Suspension, Cooling, Cables, and Braking categories. The latest ...

READ MORE

Borg & Beck provides expert clutch advice in new poster

Borg & Beck provides expert clutch advice in new poster

By Jenni Wirtz | August 3, 2021


Campaign to support garages with greater access to information on choice, quality and technical support First Line Ltd is continuing its commitment to share its ...

READ MORE

Podium finish for Cole Trucksport and Borg & Beck at Thruxton

Podium finish for Cole Trucksport and Borg & Beck at Thruxton

By Jenni Wirtz | July 22, 2021


Cole Trucksport had a successful weekend at the latest British Truck Racing Championship (BTRC) race meeting, held at Thruxton Circuit on 3rd and 4th July, securing three podium ...

READ MORE

First Line Ltd continues to add to growing product ranges

First Line Ltd continues to add to growing product ranges

By Jenni Wirtz | July 21, 2021


Automotive aftermarket supplier, First Line Ltd, has significantly added to its fast-growing product ranges, introducing an additional 77 references across its portfolio in ...

READ MORE

First Line Ltd reaches a new milestone with its extensive aftermarket Steering & Suspension range

First Line Ltd reaches a new milestone with its extensive aftermarket Steering & Suspension range

By Jenni Wirtz | July 14, 2021


As part of its commitment to offering a comprehensive and relevant range of products, First Line Ltd is continuing to invest in its Steering & Suspension portfolio and has now ...

READ MORE

New Thermostats Added To First Line Ltd.’s Cooling Range

New Thermostats Added To First Line Ltd.’s Cooling Range

By Jenni Wirtz | June 22, 2021


In the last 12 months Global automotive aftermarket supplier, First Line Ltd. has added a further 20 new Thermostat references to its extensive Cooling programme, available in its ...

READ MORE

Demand soars as Borg & Beck celebrates the E-Type’s  60th Anniversary

Demand soars as Borg & Beck celebrates the E-Type’s 60th Anniversary

By Jenni Wirtz | June 16, 2021


Borg & Beck’s Classic Clutch Kits the preferred choice for the Jaguar E-Type With 2021 marking the 60th anniversary of the Jaguar E-Type, another iconic historic model ...

READ MORE

First Line Ltd Supports Cole Trucksport in 2021

First Line Ltd Supports Cole Trucksport in 2021

By Jenni Wirtz | June 1, 2021


First Line Ltd will be back on the British Truck Racing Championship (BTRC) circuit for 2021 as it continues its partnership with Cole Trucksport for the latest British Truck ...

READ MORE

TOP STRUT MOUNTS

TOP STRUT MOUNTS

By Jenni Wirtz | May 12, 2021


An often overlooked component with big responsibilities As one of the renowned aftermarket suppliers, First Line Ltd is a specialist when it comes to the field of ...

READ MORE

FIRST LINE LTD EXPANDS BORG & BECK BRAKE OFFERING

FIRST LINE LTD EXPANDS BORG & BECK BRAKE OFFERING

By Jenni Wirtz | April 29, 2021


First Line Ltd has expanded its premium quality Borg and Beck braking range, by adding 30 new references. In the last month, the company has introduced 12 pairs of Brake Discs, ...

READ MORE

BACK THE DVSA’S 'WHATEVER YOUR ESSENTIAL JOURNEY, MAKE IT SAFE!’ CAMPAIGN,

BACK THE DVSA’S 'WHATEVER YOUR ESSENTIAL JOURNEY, MAKE IT SAFE!’ CAMPAIGN,

By Jenni Wirtz | April 22, 2021


With lockdown easing and the roads slowly returning to a ‘new normal’, First Line Ltd is urging the aftermarket to get behind the DVSA’s new campaign calling for safe travel. ...

READ MORE

IT’S TIME FOR CHANGE

IT’S TIME FOR CHANGE

By Jenni Wirtz | March 22, 2021


A reminder from Borg & Beck about the importance of regular Filter replacement Over the last 12 months people haven’t been driving as often as normal and have only been ...

READ MORE

FOR STEERING & SUSPENSION – CHOOSE FIRST LINE!

FOR STEERING & SUSPENSION – CHOOSE FIRST LINE!

By Jenni Wirtz | March 15, 2021


More Than 8,500 References Available When First Line’s Steering & Suspension programme was launched back in 1992, the 1,000 reference portfolio led the way in providing ...

READ MORE

FIRST LINE LTD MAKES ITS MARK ON ELECTRIC VEHICLE SECTOR

FIRST LINE LTD MAKES ITS MARK ON ELECTRIC VEHICLE SECTOR

By Jenni Wirtz | February 18, 2021


More Than 560 References For Electric Vehicles According to the SMMT, in the last year, sales of pure electric vehicles (EVs) have risen by 185.9% and as of September ...

READ MORE

STOPPING POWER WITH BORG & BECK BRAKING

STOPPING POWER WITH BORG & BECK BRAKING

By Jenni Wirtz | February 17, 2021


Premium Quality Braking Range For CV Applications When it comes to effective braking for the country’s thousands of commercial vehicles (CVs), whether on the power unit ...

READ MORE

FIRST LINE LTD EXPANDS ITS GEAR CONTROL CABLE OFFERING

FIRST LINE LTD EXPANDS ITS GEAR CONTROL CABLE OFFERING

By Jenni Wirtz | February 4, 2021


More Than 250 Gear Control Cables Available First Line Ltd is committed to providing the most relevant and comprehensive ranges across their product portfolio for the ...

READ MORE

BORG & BECK’S PREMIUM CV RANGE

BORG & BECK’S PREMIUM CV RANGE

By Jenni Wirtz | January 26, 2021


Braking, Steering & Suspension, Water Pumps, Coils and Rotating Electrics All Part of Comprehensive Range With a 100-year heritage, Borg & Beck, a global supplier of ...

READ MORE

FIRST LINE LTD EXPANDS ITS CORE RANGES

FIRST LINE LTD EXPANDS ITS CORE RANGES

By Jenni Wirtz | January 15, 2021


More Than 590 New To Range References Introduced In 2020 In a year of unprecedented times and challenges, First Line Ltd remained open throughout the pandemic to provide ...

READ MORE

CLUTCH SOLUTIONS FROM THE EXPERTS

CLUTCH SOLUTIONS FROM THE EXPERTS

By Jenni Wirtz | January 6, 2021


Upgrade To Borg & Beck Single Mass Flywheel Kits In recent months there has been a significant increase in light commercial vehicles (LCV’s) on the roads, which ...

READ MORE

First Line Ltd. scoops prestigious IAAF award

First Line Ltd. scoops prestigious IAAF award

By Jenni Wirtz | December 6, 2021


First Line Ltd. has been recognised at this year’s Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, receiving the prestigious runner up ...

READ MORE

HEAD OFFICE CHRISTMAS OPENING TIMES 2021

HEAD OFFICE CHRISTMAS OPENING TIMES 2021

By Jenni Wirtz | December 3, 2021


With Christmas just around the corner, please download a copy of our Head Office opening and delivery times, as we will be closed for a few days over Christmas and want to make ...

READ MORE

2022 WALL PLANNERS NOW AVAILABLE

2022 WALL PLANNERS NOW AVAILABLE

By Jenni Wirtz | November 8, 2021


Wall planners are free, and can be claimed easily online First Line Ltd. has once again launched its popular wall planners for the new year, with the 2022 edition now ...

READ MORE

First Line Ltd. offers advice on common challenges with replacing lower suspension arms

First Line Ltd. offers advice on common challenges with replacing lower suspension arms

By Jenni Wirtz | October 27, 2021


First Line Ltd. has issued best practice advice on the common challenge of replacing the lower suspension arms on the Land Rover Discovery III/IV or ...

READ MORE

First Line Ltd. unveils new-to-range highlights

First Line Ltd. unveils new-to-range highlights

By Jenni Wirtz | October 25, 2021


In the past two months, global automotive aftermarket supplier, First Line Ltd., has introduced an additional 60 references to its popular First Line and Borg & Beck product ...

READ MORE

First Line Ltd. embraces the digital age

First Line Ltd. embraces the digital age

By Jenni Wirtz | October 12, 2021


First Line Ltd. has expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it continues to grow its ...

READ MORE

First Line Ltd. unveils new-to-range highlights

First Line Ltd. unveils new-to-range highlights

By Jenni Wirtz | September 22, 2021


Automotive aftermarket supplier, First Line Ltd., has introduced 44 new references to its popular product ranges, bringing relevant parts to market fast, for the ever-growing ...

READ MORE

Timing Belt Kits with Water Pumps from First Line Ltd.

Timing Belt Kits with Water Pumps from First Line Ltd.

By Jenni Wirtz | September 14, 2021


When replacing a timing belt that drives the water pump, it is common practice to replace the water pump at the same time, which is why automotive aftermarket supplier, First Line ...

READ MORE

The Best in Braking

The Best in Braking

By Jenni Wirtz | September 10, 2021


To ensure that factors are providing technicians with premium quality braking components, they need to sell a brand they trust and that their customers can depend on. First Line ...

READ MORE

New references added to First Line Ltd’s popular product ranges

New references added to First Line Ltd’s popular product ranges

By Jenni Wirtz | August 16, 2021


Automotive aftermarket supplier, First Line Ltd, has introduced 40 new-to-range products across its Steering and Suspension, Cooling, Cables, and Braking categories. The latest ...

READ MORE

Borg & Beck provides expert clutch advice in new poster

Borg & Beck provides expert clutch advice in new poster

By Jenni Wirtz | August 3, 2021


Campaign to support garages with greater access to information on choice, quality and technical support First Line Ltd is continuing its commitment to share its ...

READ MORE

Podium finish for Cole Trucksport and Borg & Beck at Thruxton

Podium finish for Cole Trucksport and Borg & Beck at Thruxton

By Jenni Wirtz | July 22, 2021


Cole Trucksport had a successful weekend at the latest British Truck Racing Championship (BTRC) race meeting, held at Thruxton Circuit on 3rd and 4th July, securing three podium ...

READ MORE

First Line Ltd continues to add to growing product ranges

First Line Ltd continues to add to growing product ranges

By Jenni Wirtz | July 21, 2021


Automotive aftermarket supplier, First Line Ltd, has significantly added to its fast-growing product ranges, introducing an additional 77 references across its portfolio in ...

READ MORE

First Line Ltd reaches a new milestone with its extensive aftermarket Steering & Suspension range

First Line Ltd reaches a new milestone with its extensive aftermarket Steering & Suspension range

By Jenni Wirtz | July 14, 2021


As part of its commitment to offering a comprehensive and relevant range of products, First Line Ltd is continuing to invest in its Steering & Suspension portfolio and has now ...

READ MORE

New Thermostats Added To First Line Ltd.’s Cooling Range

New Thermostats Added To First Line Ltd.’s Cooling Range

By Jenni Wirtz | June 22, 2021


In the last 12 months Global automotive aftermarket supplier, First Line Ltd. has added a further 20 new Thermostat references to its extensive Cooling programme, available in its ...

READ MORE

Demand soars as Borg & Beck celebrates the E-Type’s  60th Anniversary

Demand soars as Borg & Beck celebrates the E-Type’s 60th Anniversary

By Jenni Wirtz | June 16, 2021


Borg & Beck’s Classic Clutch Kits the preferred choice for the Jaguar E-Type With 2021 marking the 60th anniversary of the Jaguar E-Type, another iconic historic model ...

READ MORE

First Line Ltd Supports Cole Trucksport in 2021

First Line Ltd Supports Cole Trucksport in 2021

By Jenni Wirtz | June 1, 2021


First Line Ltd will be back on the British Truck Racing Championship (BTRC) circuit for 2021 as it continues its partnership with Cole Trucksport for the latest British Truck ...

READ MORE

TOP STRUT MOUNTS

TOP STRUT MOUNTS

By Jenni Wirtz | May 12, 2021


An often overlooked component with big responsibilities As one of the renowned aftermarket suppliers, First Line Ltd is a specialist when it comes to the field of ...

READ MORE

FIRST LINE LTD EXPANDS BORG & BECK BRAKE OFFERING

FIRST LINE LTD EXPANDS BORG & BECK BRAKE OFFERING

By Jenni Wirtz | April 29, 2021


First Line Ltd has expanded its premium quality Borg and Beck braking range, by adding 30 new references. In the last month, the company has introduced 12 pairs of Brake Discs, ...

READ MORE

BACK THE DVSA’S 'WHATEVER YOUR ESSENTIAL JOURNEY, MAKE IT SAFE!’ CAMPAIGN,

BACK THE DVSA’S 'WHATEVER YOUR ESSENTIAL JOURNEY, MAKE IT SAFE!’ CAMPAIGN,

By Jenni Wirtz | April 22, 2021


With lockdown easing and the roads slowly returning to a ‘new normal’, First Line Ltd is urging the aftermarket to get behind the DVSA’s new campaign calling for safe travel. ...

READ MORE

IT’S TIME FOR CHANGE

IT’S TIME FOR CHANGE

By Jenni Wirtz | March 22, 2021


A reminder from Borg & Beck about the importance of regular Filter replacement Over the last 12 months people haven’t been driving as often as normal and have only been ...

READ MORE

FOR STEERING & SUSPENSION – CHOOSE FIRST LINE!

FOR STEERING & SUSPENSION – CHOOSE FIRST LINE!

By Jenni Wirtz | March 15, 2021


More Than 8,500 References Available When First Line’s Steering & Suspension programme was launched back in 1992, the 1,000 reference portfolio led the way in providing ...

READ MORE

FIRST LINE LTD MAKES ITS MARK ON ELECTRIC VEHICLE SECTOR

FIRST LINE LTD MAKES ITS MARK ON ELECTRIC VEHICLE SECTOR

By Jenni Wirtz | February 18, 2021


More Than 560 References For Electric Vehicles According to the SMMT, in the last year, sales of pure electric vehicles (EVs) have risen by 185.9% and as of September ...

READ MORE

STOPPING POWER WITH BORG & BECK BRAKING

STOPPING POWER WITH BORG & BECK BRAKING

By Jenni Wirtz | February 17, 2021


Premium Quality Braking Range For CV Applications When it comes to effective braking for the country’s thousands of commercial vehicles (CVs), whether on the power unit ...

READ MORE

FIRST LINE LTD EXPANDS ITS GEAR CONTROL CABLE OFFERING

FIRST LINE LTD EXPANDS ITS GEAR CONTROL CABLE OFFERING

By Jenni Wirtz | February 4, 2021


More Than 250 Gear Control Cables Available First Line Ltd is committed to providing the most relevant and comprehensive ranges across their product portfolio for the ...

READ MORE

BORG & BECK’S PREMIUM CV RANGE

BORG & BECK’S PREMIUM CV RANGE

By Jenni Wirtz | January 26, 2021


Braking, Steering & Suspension, Water Pumps, Coils and Rotating Electrics All Part of Comprehensive Range With a 100-year heritage, Borg & Beck, a global supplier of ...

READ MORE

FIRST LINE LTD EXPANDS ITS CORE RANGES

FIRST LINE LTD EXPANDS ITS CORE RANGES

By Jenni Wirtz | January 15, 2021


More Than 590 New To Range References Introduced In 2020 In a year of unprecedented times and challenges, First Line Ltd remained open throughout the pandemic to provide ...

READ MORE

CLUTCH SOLUTIONS FROM THE EXPERTS

CLUTCH SOLUTIONS FROM THE EXPERTS

By Jenni Wirtz | January 6, 2021


Upgrade To Borg & Beck Single Mass Flywheel Kits In recent months there has been a significant increase in light commercial vehicles (LCV’s) on the roads, which ...

READ MORE

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