By Jenni Wirtz | 6 December, 2021


First Line Ltd. has been recognised at this year’s Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, receiving the prestigious runner up award in the Car Supplier of the Year category.

Taking place after this year’s virtual conference, titled ‘Aftermarket for the Future’ on 2nd December, the ceremony celebrated the hard work and dedication of aftermarket businesses that have gone above and beyond to deliver exceptional customer service over the past year.

In a year where many companies have had to adapt because of the ongoing pandemic and supply chain challenges, First Line Ltd. has further developed its product offering to provide the aftermarket with the most relevant range possible.

Over the last 12 months, First Line Ltd introduced a total of 568 new-to-range parts to complement its market-leading portfolio, including Steering and Suspension, Clutch, Braking and Filter products.

This year, the company has expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it grows its content library to further support motor factors and garages with greater access to updates than ever before.

The full product portfolio from First Line Ltd. consists of more than 40,000 part numbers, across 60+ product lines. All of which can be looked-up via application or cross reference in the company’s market-leading online catalogue, WebCat: webcat.firstline.co.uk/Home

Results were decided directly by aftermarket professionals, with the industry voting for their preferred supplier via IAAF’s website.

Dan Joyner, Managing Director at First Line Ltd, said: “We’d like to thank everyone who’s taken the time to vote for us. We’ve worked really hard the past few years to ensure our range, service and availability is the best in the market, and this award is testament to our team’s commitment and dedication.”


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