By Jenni Wirtz | 23 August, 2022

First Line Ltd., through its Borg & Beck brand, is advising on the importance of ensuring all filters are replaced, as per the manufacturers schedule. Plus, to ensure warranties are not compromised and engine performance is maximised, motor factors and technicians should make sure that they source filters from premium quality, well established brands such as Borg & Beck.

Jon Roughley, Global Marketing Director for First Line Ltd is reminding technicians to encourage vehicle owners to follow the correct maintenance schedule, as quality filtration is key to ensure the engine is in good working order. Filters have several major elements to ensure that they function correctly and in the case of oil, air and fuel filters, will preserve the life of the engine.

This is why, in keeping with company policy, the entire Borg & Beck Filters range is manufactured to exacting standards and undergoes stringent quality control and testing to ensure the consistency of performance that is expected with a premium product. All Filters are constructed using high-quality resilient materials and premium quality filter paper is specifically selected against each application for ultimate filtration.

Roughley states that “One of the filters that regularly gets forgotten or ignored is the cabin filter, however it plays a vital part in keeping the air in the vehicle clear of fine dust and offers protection against pollen, bacteria and viruses, which if left unchecked could cause potential health implications to the vehicle occupants.”

Along with filtering air coming in, it also helps reduce the dust build up in the vehicle and reduces the effects of window misting, especially in the winter months.

The majority of manufacturers’ schedules advise that if present, the cabin filter is replaced every service, or every year, whichever comes first. It is therefore essential that this is understood and able to be communicated effectively to the driver, as they may not even know there is one installed on the vehicle.

To help communicate the importance of Cabin Filter Replacement, First Line Ltd. through its Borg & Beck brand has created an awareness poster for the workshops to use as a tool to help convey the message to the driver. Simply visit to request a free copy.



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