First Line Limited is committed to ensuring that your personal information is used properly and is kept securely. This Privacy Policy explains how we will collect and use your personal information through our website [www.firstlineltd.com] (the “Website”).

By submitting personal information to the Website during a visit to the Website, you are consenting to the processing of such personal information by us and our agents in accordance with this Privacy Policy.

Collection of your personal information
We only collect personal information that you voluntarily and knowingly provide, for example, if you contact us by email to request further information or if you register to access restricted areas of the Website. You may browse the Website without having to reveal any personal information. When you provide personal information to us or we collect personal information from other sources, we will treat that information in accordance with this Privacy Policy.

Use and storage of your personal information
We will use your personal information for the following purposes:

  • to respond to an online query submitted by you to us regarding any of our products;
  • to communicate with you about our products and/or services;
  • to update our records;
  • to analyse trends and profiles;
  • to recommend products and/or services that we believe will be of interest to you;
  • to enable third parties to carry out any of the purposes above on our behalf.

Sharing of your personal information
We may share your personal information with third parties in the following ways:

  • We sometimes use third parties to process personal information on our behalf. For example, we may use third parties to maintain our IT systems. Where we use third parties to process your personal information, we will ensure that they have adequate security measures in place to safeguard your personal information.
  • We will release your personal information when we are required to do so for legal or regulatory purposes or as part of legal proceedings.
  • We may give information we hold about you to third parties as part of the process of selling one or more of our businesses.

Use of Cookies and IP Addresses
A cookie is a piece of information that is held on the hard drive of your computer which records how you have used a website. Cookies allow website operators to accumulate useful information, such as whether the computer (and sometimes its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

We use cookies to monitor how people use the Website in order to help us to provide you with a better service. Cookies make it easier for you to log on and use the Website during future visits. They also allow us to personalise the content of the Website for you.

If you do not want cookies downloaded onto your machine, you can disable them by adjusting the settings on your browser. However, you may not be able to use some of the features on the Website without cookies.

We may also collect the following related information about you: name of internet service provider, website from which you visit us and the date and length of your visit (“Related Information”). We use Related Information for the following purposes:

  • to manage and improve the Website; and
  • to track and analyse usage of the Website.

Access to your personal information
You have the right to request a copy of the personal information that we hold about you and to have any inaccuracies corrected. We will ask for confirmation of identity before we disclose any personal information and may charge a £15 administration fee to process the request. Please address requests to First Line Limited, Chalker Way, Banbury, Oxfordshire OX16 4XD.

Updates
We may update this Privacy Policy from time to time. Please ensure that you check the Privacy Policy regularly for updates.

Images
First Line Ltd own the copyright of all images used throughout this website. Under no circumstances are they to be reproduced for commercial or personal use.